課程資料
Certificate in Digital Marketing
CEFDM
 
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
 
課程費用: $7500
若成功申請持續進修基金後:
 
$ 1500
課程已加入持續進修基金可獲發還款項課程名單內,符合申請資格的學員,可於完成課程後向持續進修基金辦事處申請發還 80% 課程費用,發還上限10,000港元。

繳費方法:

一般課程:按月等額收取列明的課程費用。本中心將不早於課程開始的一個月前收取第一期費用。除第一期的費用外,每期的費用會在課程進行期間每月的首個上學日或之後收取。

組合課程:若該課程為組合課程,本中心將按該組合課程分科收費,直至所收學費為該組合課程的等額費用為止。

 
退款安排: 本中心備有完善之退款政策及程序。學生將會於報讀課程前獲發有關之文件,學員亦可按此閱讀。
 
質素保證: 本中心備有完善之免費補堂,免費重讀及彈性上課安排,令學員更有保障。
 
   
理論: 0小時 實習: 30小時 示範: 0小時

合共: 30小時

 


課程內容:
Certificate in Digital Marketing (30hrs)
Digital Marketing Strategy
 
Overview of World and Hong Kong Digital Population
Change in Consumer Behaviour
New Customer Journey & Digital Touchpoints
See-Think-Do-Care Model for Optimizing Digital Channel Mix
SMART Criteria for Setting Digital Marketing Objectives
Digital Key Performance Indicators (KPIs)
Digital Marketing Strategy Framework
Keyword Research and Strategy
 
Google Algorithm & Search Ranking Factors
Types of Google Featured Snippets
Search Intent & Long Tail SEO
Organic Keyword Research & Analysis
Keyword List Building & Development
Use Google Search Console to Track Keyword Ranking
SEO Strategy
 
On-Page SEO: Web Content Optimization
Off-Page SEO: Link Building Strategy
Technical SEO: Optimize for Site Architecture
Understand Meta Tags & Social Tags
Utilize XML Sitemap & robots.txt
Search Engine Optimization Strategy Framework
Paid Search Marketing (PPC)
 
Understanding Pay-Per-Click Auction & Quality Score
Utilize Keyword Planner for Paid Keyword Research
Tips for Writing Effective Search Ad Copy
Use Ad Extensions for Increasing Click-Through Rate (CTR)
Optimize for Ad Landing Page
Ad Conversion Tracking & Reporting
Display Advertising
 
Understand Display Ad Sizes & Formats
How to Create Responsive Display Ads
Optimize for Display Ad Copy
Targeted Advertising Strategy
Remarketing on Google Display Network (GDN)
Display Ad Budgeting & Monitoring
Facebook Marketing
 
Beat the Facebook Algorithm
Understand FB Ad Format & Placement
Tips for Facebook Ad Copywriting
Facebook Retargeting & Audience Targeting
Configure Facebook Pixel
Facebook Analytics: Measure Social Marketing Performance
Mobile Marketing
 
Understand Responsive Web Design (RWD)
Mobile SEO: Deliver Mobile-Friendly Content
Develop Google Accelerated Mobile Pages (AMP)
Local SEO: Rank Your Local Business
Optimize for Google My Business (GMB)
Mobile Advertising Strategy
App Marketing
 
Mobile App vs Mobile Site: Which One You Should Use
App Marketing Strategy Framework
App Store Optimization (ASO): Boost App Downloads
Optimize for App Landing Page
Understand Mobile Deep Linking
KPI Measurement for App Marketing
Email Marketing
 
Survive the SPAM Filters
Lead Generation, Lead Capture, & Lead Magnets
Lead Segmentation: Streamline Email Marketing
Email List Management & Delivery
Optimize for Email Body Copy & Design
Email Marketing & The Laws
Web Analytics
 
Introduction to Essential Analytics Tool: Google Analytics (GA)
Digital Marketing Measurement Strategy
Understanding GA Reports: Audience, Acquisition, Behavior, Conversion
Campaign Tracking for Email Campaigns
Event Tracking for Understanding User Behaviors
Goal Completion & E-commerce Conversions Tracking
Leverage Segments & Filters for Drill-down Analysis
Examination (1.5 hrs)
Final Examination

 

 
 
如有任何有關課程之查詢,歡迎致電 3106 8211 與我們的客戶關係主任聯絡。
 
CEFDM22020012 
日期 10/2/2022~21/4/2022 (THU)
時間 19:00~22:00 
合共 30 小時
上課地點 長沙灣分校
課程費用 $ 7500
減免後* $ 1500 

 
CEFDM2202002B 
日期 25/2/2022~13/5/2022 (FRI)
時間 19:00~22:00 
合共 30 小時
上課地點 北角分校
課程費用 $ 7500
減免後* $ 1500 

 
CEFDM22030012 
日期 15/3/2022~31/5/2022 (TUE)
時間 19:00~22:00 
合共 30 小時
上課地點 長沙灣分校
課程費用 $ 7500
減免後* $ 1500 


*學員須成功申請
持續進修基金