課程資料
CEF 認可 Certificate in Digital Marketing
CEFDM
 
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
 
課程費用: $7500

 
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合共: 30小時

 


課程內容:
Certificate in Digital Marketing

1. Digital Marketing Strategy
  • Analyze Customer Journey, Marketing Funnel, and Digital Touchpoints
  • Utilize See-Think-Do-Care Model to Develop a Digital Channel Mix Plan
  • Define Digital Marketing Objectives that meets SMART Criteria
  • Understand Key Performance Indicators (KPIs) for Digital Marketing Strategy
  • Leverage Digital Measurement Plan to Identify the KPIs That Matter
  • Structure an Effective Digital Marketing Strategy

 

2. Keyword Research

  • Learn About Most Recent Big Changes in Google Search Algorithm
  • Find Profitable Long Tail Keywords that are Easy to Rank For
  • Brainstorm Seed keywords in Your Niche to Generate a List of Keyword Ideas
  • Keyword Research Tips for Google Keyword Planner and Google Trends
  • Use Google Search Console to See How Well Your Website Rank in Search Engine

 

3. SEO Strategy

  • Technical SEO: What Need to be Checked Regularly and What Need to be Avoided
  • On-Page SEO: How to Optimize Your Web Content with Proper On-page SEO Techniques
  • Off-Page SEO: How to Do Proper Off-page SEO for Your Website & Avoid Critical Mistakes
  • Optimize Keywords in Your Webpage Content and Meta Tags
  • Create Backlinks and Internal links with Unique Content and Proper Keyword Optimization
  • Understand What are XML Sitemaps and How to Create it for Your Website

 

4. Paid Search Advertising

  • Create Google Ads account and Launch Optimized Google Search Ads Campaign
  • Write Effective Responsive Search Ads and Ad Extensions
  • Use Conversion Tracking to Determine the Value of Your Ad Campaigns
  • Choose the Right Bidding Strategy to Spend Less and Gain More
  • Understand the Quality Score and Improve it to Decrease Cost per Click
  • Monitor Google Search Ads Performance

 

5. Display Advertising

  • Create Display Ads to Show Your Ads on Google Display Network (GDN)
  • Understand What are Uploaded Display Ads and Responsive Display Ads
  • Optimize Display Ads and Landing Pages to Increase Conversion Rate
  • Set Up the Campaign Budget, Ad Schedule, and Location and Language Targeting
  • Discover the Right Audiences Based on Interest and Content to Target on GDN
  • Launch Remarketing Ads Campaign to Convert, Up-sell, and Retain Customers
  • Learn About Google Ads Policies and Rules

 

6. Facebook Advertising

  • Properly Create Facebook Page and Structure Facebook Ad Campaigns
  • Choose the Best Placements to Show Your Facebook Ads in the Most Effective Places
  • Write Engaging Captions to Encourage Your Audience Interacting with Your Facebook Ads
  • Utilize Saved Audience to Reach the Targeted Consumers through Facebook Ads
  • Leverage Custom Audiences to Deploy Retargeting Facebook Ads
  • Analyze and Manage Facebook Advertising Results in Meta Ads Manager
  • Understand What Key Facebook Ad Policies You Need to be Aware Of

 

7. Mobile Marketing

  • Mobile Site vs Mobile App: Which One You Should Use
  • Use Mobile SEO to Improve Mobile Site Search Ranking
  • Understand What are Responsive Web Design (RWD) and Dynamic Serving
  • Properly Optimize a Local Business Website for Maximum Local SEO Benefit
  • Add Your Local Business to Google and Optimize the Listing in Google Business Profile
  • Use Mobile Ads Campaign with Appropriate Bid Adjustment to Reach Mobile Consumers

 

8. App Marketing

  • Understand App Marketing Funnel: Awareness, Acquisition, and Retention
  • Get featured in Apple App Store and Google Play Store
  • Utilize App Store Optimization (ASO) to Boost App Downloads
  • Leverage Google App Campaign to Encourage App Installs and In-app Actions
  • Use Facebook Ad Campaign with App Promotion Objective to Drive App Downloads
  • Implement Mobile Deep Linking to Optimize App User Experience


9. Email Marketing

  • Build an Email List from Scratch with the Right Tools and Information
  • Leverage Lead Generation to Attract Interested Prospects
  • Optimize Lead Capture and Lead Magnets to Convert Prospects into Leads
  • Perform List Segmentation that Help You Send the Right Person the Right Message
  • Avoid Spam Filters to Ensure Your Emails Landing in the Subscriber Inbox
  • Learn About Privacy Law that Impact the Digital and Email Marketing

 

10. Web Analytics

  • Understand the Essential Analytics Tool: Google Analytics (GA)
  • Set Up Google Analytics 4 Account and See How Your Website is Performing
  • Analyze All the Reports in Google Analytics – Acquisition Reports, Engagement Report, Monetization Reports, and Retention Reports,
  • Identify What Pages of Your Website are the Most Popular
  • Find Out Which Digital Marketing Activities are Bringing in the Most Website Visitors
  • Discover the Age, Gender, and Location of Your Website's Visitors
  • Segment Your Data to Explore Unique Business Insights
     
Assessment Methods

The overall contributions to the final results are 40% for Continuous Assessments and 60% for Final Assessment.

Certificate in Digital Marketing will be awarded to those who have:
  • Must be at least 50% or such higher passing mark for both Continuous Assessments and Final Assessment; AND
  • Attended at least 70% of the total contact hours.

     
Admission Requirements

Applicants should fulfil the following admission requirements:
  • Completion of F.5 (under the HKCEE academic structure) or equivalent; OR
  • Completion of Secondary 6 (under the HKDSE academic structure) or equivalent; OR
  • Aged 18 or above at the time when the course commenced, plus two years of work experience.

     

 

 
 
如有任何有關課程之查詢,歡迎致電 3106 8211 與我們的客戶關係主任聯絡。
 
CEFDM24070022 
日期 4/7/2024~12/9/2024 (THU)
時間 19:00~22:00 
合共 30 小時
上課地點 長沙灣分校
課程費用 $ 7500

 
CEFDM24070011M 
日期 11/7/2024~15/8/2024 (THU)
時間 10:30~17:30 
合共 30 小時
上課地點 長沙灣分校
課程費用 $ 7500

 
CEFDM24080016 
日期 24/8/2024~2/11/2024 (SAT)
時間 10:30~13:30 
合共 30 小時
上課地點 長沙灣分校
課程費用 $ 7500

 
CEFDM2409001A 
日期 11/9/2024~27/11/2024 (WED)
時間 19:00~22:00 
合共 30 小時
上課地點 北角分校
課程費用 $ 7500