課程資料
Certificate in Digital Marketing
CEFDM
　

CEF Registered Course Code: 22K034853

CEF Registered Institution Code: 589

政府資助後，全個課程只需 $1,500

全面學習 Digital Marketing, Search Engine Optimization SEO, Keyword Research, PPC Advertising, Search Engine Marketing SEM, Paid Search Marketing, Display Advertising, Google Display Network GDN, Facebook Marketing, Facebook Pixel, Retargeting, Remarketing, Mobile Marketing, Mobile SEO, Local SEO, App Marketing, App Store Optimization ASO, Email Marketing, Lead Generation, Web Analytics, E-commerce Tracking, Conversion Tracking, SMART Objectives & KPIs等等

數碼行銷獲評為全球15大最搶手職業

新冠肺炎疫情對全球就業市場造成巨大衝擊，不少企業在經濟低迷下被迫裁員或減少招聘人手，但熱門工種的招聘卻沒有受到影響。全球最大求職平台LinkedIn分析了15,000個職缺資料，歸納出最搶手的15大職業，數碼行銷從業員（Digital Marketer）正是其中之一。

LinkedIn指出，這類職業不但未有受疫情影響而減少招募，而且相關職位空缺數量在過去5年保持穩定增長。現在大家都會上網尋開心，無論是沉醉於社交媒體、網購、還是收看網上串流影片，讓人們大幅暴露在數碼媒體之中。

企業要抓住消費者的目光，必須仰賴數碼行銷人員對搜尋引擎優化（Search Engine Optimization，SEO）、數碼廣告（Digital Advertising）、電郵行銷（Email Marketing）的精準操作。因此，LinkedIn鼓勵求職者要保持終身學習的心態，為未來進入數碼轉型作好準備。

助你全方位掌握　數碼行銷策略+技能

有見及此，Fevaworks 特別為大家帶來【Certificate in Digital Marketing】課程，教授數碼行銷10大必學技能，包括：SEO 搜尋引擎優化、關鍵字探勘調查、PPC關鍵字廣告製作、展示式廣告操盤技巧、Facebook 廣告策略部署、eDM電郵推廣企劃、Mobile平台營銷戰術、APP 宣傳攻略、網站流量數據洞察、以及數碼營銷策略規劃。

本課程為期 30 小時，透過業內數碼行銷專家的授課，藉由理論輔以實例的講學，全方位教授數碼營銷的策略思維與實戰技能，幫助學員提升職場競爭力。

本課程適合以下對象進修：

1. 各行各業，想了解數碼營銷策略的業者

2. 想自我增值、提升職場競爭力的數碼行銷從業員

3. 想學習SEO技能、晉身為搜尋引擎優化專員的求職者

4. 想善用數碼廣告預算、進行業務推廣的中小企業老闆

5. 曾修讀 Master in Content Marketing & Social Media Strategy、想進入更廣闊營銷領域的學員


 
你，準備好了嗎？

免費課程講座，立即報名







名師介紹:


Mr. Leung

Mr. Leung is a Digital Marketing Coach & Consultant with 20 years of progressive experience in online media operations, web analytics, digital marketing, and content strategy.

He has played a leading role in a wide range of digital projects including infotainment portal, online community, e-commerce system, location-based platform, and mobile app, providing in-depth technical evaluation and strategic marketing proposals to meet the evolving demands from the public users and the corporate clients.

As an experienced digital marketer, Mr. Leung has delivered lectures on a range of programs from Search Engine Optimization & Content Marketing to Social Media Strategy & Digital Marketing Analytics in different local educational institutes. Having graduated with a Master of Science in Business Information Technology at Middlesex University London, he has developed both his practical and theoretical knowledge in digital media. 　


完成課程後，學員更可獲發課程修畢證書




　

　
若想更了解以上資訊，歡迎致電 3106 8211 查詢。
　
課程費用: $7500
若成功申請持續進修基金後:
　		 $ 1500
課程已加入持續進修基金可獲發還款項課程名單內，符合申請資格的學員，可於完成課程後向持續進修基金辦事處申請發還 80% 課程費用，發還上限10,000港元。
繳費方法:

一般課程：按月等額收取列明的課程費用。本中心將不早於課程開始的一個月前收取第一期費用。除第一期的費用外，每期的費用會在課程進行期間每月的首個上學日或之後收取。

組合課程：若該課程為組合課程，本中心將按該組合課程分科收費，直至所收學費為該組合課程的等額費用為止。

　
退款安排: 本中心備有完善之退款政策及程序。學生將會於報讀課程前獲發有關之文件，學員亦可按此閱讀。
　
質素保證: 本中心備有完善之免費補堂，免費重讀及彈性上課安排，令學員更有保障。
　
　 　
理論: 0小時 實習: 30小時 示範: 0小時

合共: 30小時

　

課程內容:
Certificate in Digital Marketing (30hrs)
Digital Marketing Strategy
　
Overview of World and Hong Kong Digital Population
Change in Consumer Behaviour
New Customer Journey & Digital Touchpoints
See-Think-Do-Care Model for Optimizing Digital Channel Mix
SMART Criteria for Setting Digital Marketing Objectives
Digital Key Performance Indicators (KPIs)
Digital Marketing Strategy Framework
Keyword Research and Strategy
　
Google Algorithm & Search Ranking Factors
Types of Google Featured Snippets
Search Intent & Long Tail SEO
Organic Keyword Research & Analysis
Keyword List Building & Development
Use Google Search Console to Track Keyword Ranking
SEO Strategy
　
On-Page SEO: Web Content Optimization
Off-Page SEO: Link Building Strategy
Technical SEO: Optimize for Site Architecture
Understand Meta Tags & Social Tags
Utilize XML Sitemap & robots.txt
Search Engine Optimization Strategy Framework
Paid Search Marketing (PPC)
　
Understanding Pay-Per-Click Auction & Quality Score
Utilize Keyword Planner for Paid Keyword Research
Tips for Writing Effective Search Ad Copy
Use Ad Extensions for Increasing Click-Through Rate (CTR)
Optimize for Ad Landing Page
Ad Conversion Tracking & Reporting
Display Advertising
　
Understand Display Ad Sizes & Formats
How to Create Responsive Display Ads
Optimize for Display Ad Copy
Targeted Advertising Strategy
Remarketing on Google Display Network (GDN)
Display Ad Budgeting & Monitoring
Facebook Marketing
　
Beat the Facebook Algorithm
Understand FB Ad Format & Placement
Tips for Facebook Ad Copywriting
Facebook Retargeting & Audience Targeting
Configure Facebook Pixel
Facebook Analytics: Measure Social Marketing Performance
Mobile Marketing
　
Understand Responsive Web Design (RWD)
Mobile SEO: Deliver Mobile-Friendly Content
Develop Google Accelerated Mobile Pages (AMP)
Local SEO: Rank Your Local Business
Optimize for Google My Business (GMB)
Mobile Advertising Strategy
App Marketing
　
Mobile App vs Mobile Site: Which One You Should Use
App Marketing Strategy Framework
App Store Optimization (ASO): Boost App Downloads
Optimize for App Landing Page
Understand Mobile Deep Linking
KPI Measurement for App Marketing
Email Marketing
　
Survive the SPAM Filters
Lead Generation, Lead Capture, & Lead Magnets
Lead Segmentation: Streamline Email Marketing
Email List Management & Delivery
Optimize for Email Body Copy & Design
Email Marketing & The Laws
Web Analytics
　
Introduction to Essential Analytics Tool: Google Analytics (GA)
Digital Marketing Measurement Strategy
Understanding GA Reports: Audience, Acquisition, Behavior, Conversion
Campaign Tracking for Email Campaigns
Event Tracking for Understanding User Behaviors
Goal Completion & E-commerce Conversions Tracking
Leverage Segments & Filters for Drill-down Analysis
Examination (1.5 hrs)
Final Examination

　
　
 
如有任何有關課程之查詢，歡迎致電 3106 8211 與我們的客戶關係主任聯絡。
　
CEFDM22020012　
日期 10/2/2022~21/4/2022 (THU)
時間 19:00~22:00　
合共 30 小時
上課地點 長沙灣分校
課程費用 $ 7500
減免後* $ 1500　

　
CEFDM2202002B　
日期 25/2/2022~13/5/2022 (FRI)
時間 19:00~22:00　
合共 30 小時
上課地點 北角分校
課程費用 $ 7500
減免後* $ 1500　

　
CEFDM22030012　
日期 15/3/2022~31/5/2022 (TUE)
時間 19:00~22:00　
合共 30 小時
上課地點 長沙灣分校
課程費用 $ 7500
減免後* $ 1500　


*學員須成功申請
持續進修基金