課程資料
Master in Professional Digital Marketing
MASTERDM
 
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
 
課程費用: $6000

 
課程費用無須申請任何政府基金資助。

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理論: 0小時 實習: 30小時 示範: 0小時

合共: 30小時

 


課程內容:
Module 1: Foundations of Digital Marketing
1.1 Overview of World and Hong Kong Digital Population
1.2 Digital Marketing vs Traditional Marketing: Evolution & Trends
1.3 Developing Digital Customer Personas
1.4 Understanding Digital Key Performance Indicators (KPI)
1.5 Digital Marketing Strategy Framework
Module 2: Keyword Strategy
2.1 Google Algorithm & Search Engine Ranking Factors
2.2 Search Intent: Understanding How People Search
2.3 Keyword Research with Google Trends & Keyword Planner
2.4 Keyword Development: How to Develop Your Keyword Lists
2.5 Technical SEO: Site Architecture & Structure Data Markup
Module 3: Search Engine Optimization (SEO)
3.1 On-Page SEO Strategy: Web Content Optimization
3.2 Off-Page SEO Strategy & Link Building
3.3 Long Tail SEO Strategy: Targeting High-Intent Keywords
3.4 Managing Sitemaps with Google Search Console
3.5 Understanding Social Meta Tags
3.6 Baidu SEO Basics: Challenges of SEO in China
Module 4: Content Marketing
4.1 Framework for Content Marketing Development
4.2 Content Strategy: Hero, Hub, Hygiene Content
4.3 Channel Strategy: Paid, Owned and Earned Media
4.4 Content Writing Best Practice: Topic Research & Call-To-Action
4.5 Creating Compelling Titles & Using Powerful Words
Module 5: Paid Search Marketing (PPC)
5.1 Understanding Pay-Per-Click Auction & Quality Score
5.2 Creating Ad Campaign with Google AdWords
5.3 Search Ad Content Strategy: How to Write Effective Ad Copy
5.4 Landing Page Optimization: How to Improve Quality Score
5.5 Utilizing Ad Extensions for Increasing Click-Through Rate (CTR)
Module 6: Digital Display Advertising
6.1 Display Network vs Search Network: Characteristics & Strategy
6.2 Difference among CPM vs CPC vs CPA
6.3 Display Ad Formats & Ad Rate Card
6.4 Display Ad Image Guidelines & Copy Optimization
6.5 Retargeting Strategy to Improve Conversions for Your Ads

Module 7: Social Marketing

7.1 Overview of Social Media Landscape in Hong Kong
7.2 Understanding FB Ad Format & Placement
7.3 Facebook Advertising: How to Set Up Effective Ad Campaign
7.4 Facebook Analytics: How to Measure Facebook Performance
7.5 Instagram Marketing Best Practices
Module 8: Email Marketing
8.1 Understanding SPAM & SPAM Filters
8.2 Email List Collection & Lead Magnets
8.3 Email List Management & Segmentation
8.4 Email Optimization: How to Optimize Email Content & Design
8.5 Email Marketing and The Law
Module 9: Mobile Marketing
9.1 Understanding Mobile Friendly Sites & Mobile Apps
9.2 Mobile SEO Strategy: How to Deliver Mobile-Friendly Content
9.3 Mobile-First Strategy: AMP format from Google
9.4 Local SEO Strategy: How to Rank Your Local Business
9.5 App Store SEO (ASO) Strategy: How to Boost App Downloads
Module 10: Digital Analytics
10.1 Introduction to Essential Analytics Tool: Google Analytics (GA)
10.2 Formulating Digital Measurement Plan for Analytics
10.3 Understanding GA Reports: Audience, Acquisition, Behavior, Conversion
10.4 Campaign Tracking with the URL Builder
10.5 Goals & Conversions Tracking for Measuring Business Objectives
10.6 Event Tracking for Understanding User Behaviors

 

 
 
如有任何有關課程之查詢,歡迎致電 3106 8211 與我們的客戶關係主任聯絡。
 
MASTERDM1907001G 
日期 25/7/2019~26/9/2019 (THU)
時間 19:00~22:00 
合共 30 小時
上課地點 灣仔分校
課程費用 $ 6000