Master in Content Marketing & Social Media Strategy - Feva Works IT Education Centre

Master in Content Marketing & Social Media Strategy MASTERCMSM

全面學習 Content Marketing, Storytelling, Blog Marketing, WordPress Marketing, SEO Copywriting, Email Copywriting, YouTube SEO, Instagram Hashtags Strategy, LinkedIn Marketing, New Social Media Marketing, Influencer Marketing, Online PR, Online Reputation Management, Online Crisis Management, SEO Press Release 等等

完全掌握 Content Marketing 致勝法則!

在「資訊爆炸」時代之下,每人每日所接收的資訊量已 20 年前的 5 倍,致使傳統廣告的宣傳效力正在不斷下降.有鑑於此,可口可樂、P&G、IBM 等知名企業近幾年已投入大量資源推行內容營銷(Content Marketing),透過高質量內容吸引消費者眼球。

根據美國 Association of National Advertisers 的一項調查,市場營銷人員在未來兩年會將內容營銷方面的支出增加73%。由此可見,內容營銷已被企業視為數碼營銷布局的重要策略。

教你製作吸睛內容,提升品牌網絡能見度

不直接宣傳產品又能圍繞在產品周圍,並找出潛藏的顧客又能讓顧客喜歡,這正是內容營銷的手段。它的出現方式既可以是 YouTube 影片、Instagram 圖片、LinkedIn 長文,也可以是 Blog Post 網誌文章、E-book 電子書、Infographic 信息圖、E-newsletter 電子報、Press Release 新聞稿,甚至是整個網站的內容。

高質的內容營銷活動,搭配合適的社交媒體策略,不但能提高目標客戶的閱讀興趣,又能夠品牌的權威性與好感度,更可讓顧客透過網誌、搜尋引擎與社交媒體來找到你。

讓你通曉內容營銷,社交媒體操作必殺技

想做好內容營銷,又不知從何入手?Fevaworks 誠意為大家打造【Master in Content Marketing & Social Media Strategy】課程,涵蓋範疇從內容選材角度、文案創作須知、品牌聲譽維護、公關危機處理到 YouTube / Instagram / LinkedIn 行銷密技。

又會教你如何自建 WordPress 網站,並作出針對性的 SEO 搜尋引擎優化,還會向你傳授撰寫Blog Post、E-newsletter、Press Release的竅門,幫助你超前部署內容營銷與社交媒體策略,創造品牌影響力!

本課程適合以下對象進修:

1. 各行各業,想要更了解內容營銷的業者

2. 想用小預算創造吸睛內容的中小企業老闆

3. 想自我增值、提升職場競爭力的數碼營銷從業員


 

 

名師介紹:


Mr. Leung

Mr. Leung is a Digital Marketing Coach & Consultant with 20 years of progressive experience in online media operations, web analytics, digital marketing, and content strategy.

He has played a leading role in a wide range of digital projects including infotainment portal, online community, e-commerce system, location-based platform, and mobile app, providing in-depth technical evaluation and strategic marketing proposals to meet the evolving demands from the public users and the corporate clients.

As an experienced digital marketer, Mr. Leung has delivered lectures on a range of programs from Search Engine Optimization & Content Marketing to Social Media Strategy & Digital Marketing Analytics in different local educational institutes. Having graduated with a Master of Science in Business Information Technology at Middlesex University London, he has developed both his practical and theoretical knowledge in digital media.



完成課程後,學員更可獲發課程修畢證書


 

理論: 0小時
實習: 21小時
示範: 0小時
合共: 21小時
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
課程費用: $4000

課程費用無須申請任何政府基金資助。

繳費方法:

一般課程:按月等額收取列明的課程費用。本中心將不早於課程開始的一個月前收取第一期費用。除第一期的費用外,每期的費用會在課程進行期間每月的首個上學日或之後收取。

組合課程:若該課程為組合課程,本中心將按該組合課程分科收費,直至所收學費為該組合課程的等額費用為止。

退款安排:
本中心備有完善之退款政策及程序。學生將會於報讀課程前獲發有關之文件,學員亦可按此閱讀。
質素保證:
本中心備有完善之免費補堂,免費重讀及彈性上課安排 (攝影課程除外),令學員更有保障。
上課模式:
部份課程提供混合模式上課,學生可因應情況選擇以網上方式或面授方式上課。想進一步查詢詳情,可致電熱線 3106 8211。
自訂課程:
本中心歡迎各公司、機構或團體包團報讀課程,安排公司活動或同事培訓。想進一步查詢詳情,可致電熱線 3748 9826。
卓越成就:

本中心榮獲各大國際機構 (Adobe, Autodesk, Microsoft, Unity, H3C, Lenovo, Corel, Prometric, VUE, Certiport, Wacom 等等) 邀請成為香港區指定的認可教育中心及連續10 年榮獲香港社會服務聯會嘉許為「商界展關懷」公司,以表揚 Feva Works 對社會的貢獻。

除此之外,Feva Works 更連續 10 年獲 Microsoft 頒發全港最佳 Microsoft 授權培訓中心 (Best Microsoft Certified Partner for Learning Solutions of the Year) 及被 Adobe 選定為 Adobe CS4 & CS5 & CS6 & Creative Cloud 指定認可培訓中心。最近,Feva Works 更連續 10 年獲e-zone 電腦雜誌頒發最佳IT培訓中心。

課程內容:

Module 1: Content Marketing
1.1 Relationship among Content Marketing, SEO & Social Media
1.2 Understand Content Marketing Funnel
1.3 Content Strategy: Hero, Hub, Hygiene Content
1.4 Principles of Effective Storytelling
1.5 Channel Strategy: Paid, Owned, Earned, Shared Media
1.6 Create Strategic Content Editorial Calendar
Module 2: Blog Marketing
2.1 Blogging Strategy for Content Marketing
2.2 Understand Search Intent-based Marketing
2.3 SEO Copywriting: for Better Content & Search Rankings
2.4 Write a SEO-friendly Listicle Post
2.5 Create a Compelling Title with Power Words
2.6 Formulate Call-to-Action (CTA) Strategy

2.7 Leverage Infographic & E-book Strategy
Module 3: WordPress Site Marketing
3.1 Understand WordPress Hosting & Installation
3.2 Add WordPress Theme & Plugins
3.3 Plan, Create & Share Web Content
3.4 Optimize WordPress Site for SEO
3.5 Use MailChimp with WordPress to Build Email List
3.6 Email Copywriting: Crafting Subject Line & Body Copy
3.7 KPIs Measurement for Content Marketing
Module 4: YouTube Marketing
4.1 Understand & Beat YouTube Algorithm
4.2 Create & Customize YouTube Channel
4.3 Optimize Video for YouTube SEO
4.4 Best Video Types for YouTube Marketing
4.5 Tricks to Increase YouTube Subscribers
4.6 Utilize YouTube Analytics & Reporting
4.7 Perform YouTube Advertising & Targeting Strategy
Module 5: Instagram Marketing
5.1 Instagram vs Facebook: Which One You Should Use
5.2 Optimize for Instagram Business Profile
5.3 Tips for Great Instagram Photos & Captions
5.4 Rules for Awesome Instagram Stories
5.5 Utilize Instagram Hashtag to Increase Visibility
5.6 Instagram Advertising Strategy
5.7 Use Instagram Insights for Analysis
Module 6: LinkedIn + New Social Media Marketing
6.1 Establish Your LinkedIn Company & Showcase Page
6.2 Write an Effective Long-form Article in LinkedIn
6.3 What is MeWe and How to Create MeWe Page & Group
6.4 What is Clubhouse and How to Find Rooms and Clubs to Follow
6.5 Smart Ways to Find Appropriate Influencers
6.6 Integrate Influencers into Different Digital Marketing Channels
6.7 KPIs Measurement for Social Media Marketing
Module 7: Online PR + Crisis Management
7.1 Recommend Social Listening Tools
7.2 Development & Maintain Online Reputation
7.3 Grow & Build Online Community
7.4 PR Copywriting: Write a SEO-optimized Press Releases
7.5 Online Crisis Management Procedure
7.6 Communicate During Widespread Crisis Situation
7.7 KPIs Measurement for Public Relations

 

課程時間表:

 
MASTERCMSM2105001D 
日期 2021/05/17 - 2021/07/12
時間 19:00-22:00 (MON)
合共 21小時
地點 北角分校 / 網上 Online**
費用 $ 4000


 
MASTERCMSM21060012 
日期 2021/06/24 - 2021/08/12
時間 19:00-22:00 (THU)
合共 21小時
地點 長沙灣分校 / 網上 Online**
費用 $ 4000


 
MASTERCMSM2107001D 
日期 2021/07/10 - 2021/08/21
時間 10:30-13:30 (SAT)
合共 21小時
地點 北角分校 / 網上 Online**
費用 $ 4000