生成式 AI 的崛起，正在改寫網上搜尋行為與流量分配的遊戲規則。

用戶上網找尋資料時，不再局限於Google Search的網站檢索，而是改從 ChatGPT 或 Perplexity 等生成式 AI 平台直接獲取答案。

品牌營銷的競爭焦點也隨之轉移：從「Google 排名第幾」走向「產品內容是否被 AI 選入答案」，可見傳統 SEO 已不足以確保你的品牌在數碼世界中脫穎而出。

掌握GEO：新世代搜尋優化策略

本課程以新世代 SEO —「GEO」（Generative Engine Optimization，生成式引擎優化）為主軸，解說 AI 引擎如何「看見」並「採用」你的內容來生成回應。

你將知曉 AI 引擎在回答問題前，如何進行網站抓取與資料擷取、如何解析頁面結構與語意脈絡、如何評估內容可信度與作者/品牌權威、如何生成摘要與答案，以及在甚麼情境下會引用來源、列出品牌或推薦產品。

創建 AI 友善的品牌內容生態圈

課程將針對多個主流生成式AI平台進行講解，包括：OpenAI ChatGPT、Google Gemini、Microsoft Copilot、Perplexity，以及 Google AI Overview 與 AI Mode。你會學到不同AI平台在資料來源偏好、引用呈現方式、可信度判斷訊號、內容格式偏好上的差異。透過跨平台的設計思維，你可以建立「任何 AI 引擎都能理解與信任」的內容與網站基礎，讓品牌在不同搜尋入口與不同使用情境下，仍能維持能見度與說服力。

教學內容強調實務導向與可落地性，協助你建立一套可重複、可擴充的 GEO 行動計劃，讓品牌在 AI 主導的搜尋版圖中持續累積可信性與權威性，保持長期競爭優勢。

無論你是希望提升公司品牌形象，還是準備投身數碼營銷行業，本課程都能助你掌握GEO核心技巧，在 AI 黃金時代中取關鍵競爭力。

本課程適合以下對象進修：
　

• 數碼營銷人員：希望拓展技能組合，掌握最新AI搜尋優化技術。
• SEO從業員：欲升級技能，跳脫傳統搜尋引擎排名框框，以適應新世代的網上搜尋環境。
• 品牌公關人員：想理解品牌在 AI 回答中如何被描述、如何被選為引用來源，以及如何透過AI平台來提升品牌可信性。
• 內容創作者：希望學習如何創作既能吸引目標受眾，又能獲得AI引擎青睞與引用的高質內容。
• 網站開發者：需要了解如何建構AI友善的網站架構，並實施技術優化以提升AI爬蟲效率。
• 中小企老闆：確保品牌在消費者轉向 AI 搜尋的行為中，依然保持競爭力。
  　

名師介紹:

Mr. Leung

Mr. Leung is a Digital Marketing Coach & Consultant with 20 years of progressive experience in online media operations, web analytics, digital marketing, and content strategy.

He has played a leading role in a wide range of digital projects including infotainment portal, online community, e-commerce system, location-based platform, and mobile app, providing in-depth technical evaluation and strategic marketing proposals to meet the evolving demands from the public users and the corporate clients.

As an experienced digital marketer, Mr. Leung has delivered lectures on a range of programs from Search Engine Optimization & Content Marketing to Social Media Strategy & Digital Marketing Analytics in different local educational institutes. Having graduated with a Master of Science in Business Information Technology at Middlesex University London, he has developed both his practical and theoretical knowledge in digital media.


完成課程後，學員更可獲發課程修畢證書

Module 1: Foundations of Generative Engine Optimization

• Build a Clear Understanding of Generative Engine Optimization (GEO) and How it Differs from Traditional SEO.
• Explore Why Optimization for AI-driven Search Matters for Traffic and Brand Trust.
• Distinguish between AI Mentions and AI Citations, and Why Each Impacts Credibility Differently.
• Learn How Generative AI Engines Rank Content by Unpacking the Core Evaluation Signals.
• Understand Google’s AI Search Ecosystem, including AI Overviews and AI Mode.
• Review the Major Generative AI Engines (OpenAI ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity AI) and How They Surface Information.
• Develop a Structured GEO Action Plan that You can Apply Immediately.

• Establish Strong Technical Foundations for AI Discovery, including Speed, Accessibility, and Crawl Readiness.
• Design Website Architecture that Supports AI-friendly Content Retrieval and Interpretation.
• Improve Web Page Performance to Increase the Likelihood of being Ranked and Cited by AI Systems.
• Implement Structured Data Strategically so Generative AI Engines can Interpret and Reference Your Content with Confidence.
• Understand AI Crawlers and Apply Technical Best Practices to Ensure Efficient Crawling and Indexing for AI-driven Search.

• Learn How Generative AI Engines Interpret Web Content and Convert it into AI Answers.
• Create New Content Optimized for AI Crawling, Semantic Understanding, and Answer Generation.
• Upgrade Existing Content to align with How AI Models Reason, Summarize, and Cite Sources.
• Identify the Content Types and Formats that Most Likely to be Prioritized by Generative AI Engines.
• Apply AI-friendly Content Frameworks to Strengthen Brand Presence in AI-driven Search Results.
• Build Topic Clusters that Reinforce Topical Authority and Increase Citation-worthiness.

• Understand How Generative AI Engines Select Sources and Decide What to Cite.
• Apply Strategic Techniques to Shape How AI Describes, Prioritizes, and References Your Brand.
• Develop Practical Methods to Strengthen Your Brand Presence across Generative AI Engines.
• Build Multi-platform Authority through Social Media and Professional Networks Recognized as Credible Signals of Expertise.
• Expand Content Distribution and Amplification to Earn Recognition from both Target Audiences and AI Systems.
• Learn How to Use GEO Tools to Track Brand Mentions across AI Systems and Continuously Improve AI Visibility.

合共: 12小時

課程費用: $5000

課程費用無須申請任何政府基金資助。