<最後一班> Online Live 課程系列 - Master in Professional Digital Marketing - Feva Works IT Education Centre

<最後一班> Online Live 課程系列 - Master in Professional Digital Marketing LIVEMASTERDM

全面學習 Digital Marketing, Search Engine Optimization SEO, Keyword Research, PPC Advertising, Search Engine Marketing SEM, Paid Search Marketing, Display Advertising, Google Display Network GDN, Facebook Marketing, Facebook Pixel, Retargeting, Remarketing, Targeted Advertising, Mobile Marketing, Mobile SEO, Local SEO, App Marketing, App Store Optimization ASO, Email Marketing, Lead Generation, Web Analytics, Campaign Tracking, E-commerce Tracking, Conversion Tracking, SMART Objectives & KPIs, Customer Journey Analytics 等等

數碼行銷獲評為全球10大最搶手職業

新冠肺炎疫情對全球就業市場造成巨大衝擊,不少企業在經濟低迷下被迫裁員或減少招聘人手。不過,求職平台 LinkedIn 於2020年7月發表的調查報告,列出全球最搶手的10大職業,數碼行銷從業員(Digital Marketer) 正是其中之一。。

LinkedIn 指出,這類職業不但未有受疫情影響而減少招募,而且相關職位空缺數量在過去4年保持穩定增長。更重要的是,大家可透過網上學習,獲取數碼營銷職位所需技能,從而獲得工作機會。面對全球企業邁向數碼轉型,數碼行銷模式不斷演進,大家必需持續進修,學習新的數碼營銷技能,才能在這個充滿競爭的時代增加求職優勢。

助你全方位掌握 數碼營銷之奧義

有見及此,Fevaworks 特別為大家帶來 Online Live 課程系列——「Master in Professional Digital Marketing」,教授數碼行銷10大必學技能,包括:SEO 搜尋引擎優化、關鍵字探勘調查、PPC 關鍵字廣告製作、數碼廣告操盤技巧、Facebook 廣告策略部署、eDM 電郵推廣秘訣、流動營銷戰術、APP 宣傳規劃、網站流量數據洞察、以及顧客體驗旅程分析。

本課程為期 30 小時,透過業內數碼行銷專家的授課,藉由理論輔以實例的講學,全方位教授數碼營銷的策略思維與實戰技能,幫助學員提升職場競爭力。


本課程適合以下對象進修:

1. 各行各業,想要更了解數碼營銷的業者

2. 想自我增值、提升職場競爭力的數碼營銷從業員

3. 想學習 SEO 優化與網站數據分析的網站管理人員

4. 想善用廣告預算、進行業務推廣的中小企業老闆

5. 曾修讀 Master in Content Marketing & Social Media Strategy、想學習其他數碼營銷技能的學員

名師介紹:


Mr. Leung

Mr. Leung is a digital strategist with more than 12 years of progressive experience in online media operations, web analytics, digital marketing, and content strategy. He has played a leading role in a wide range of digital media projects including e-commerce system, location-based platform, infotainment portal, online community and mobile app, providing in-depth technical evaluation and strategic marketing proposals to meet the evolving demands from the public users and the corporate clients.

Most recently, Mr. Leung was Director of Web Development at a major media group in Macau where he defined the digital road-map and led the core technology transformation to digital media platform. As Head of Content at a great media organization in Hong Kong, he was responsible for formulating content strategy and directing digital experience initiatives across different online media varying from technology to lifestyle portal.

As an experienced digital marketer, Mr. Leung has delivered lectures on a range of programmes from search engine marketing to content marketing in different local educational institutes. Having graduated with a Master of Science in Business Information Technology at Middlesex University London, he has developed both his practical and theoretical knowledge in digital media.


 

 

Online Live 課程系列將使用 Microsoft Teams 作教學平台。



完成課程後,學員更可獲發課程修畢證書




FevaWorks 18 周年特別優惠:

<最後一班> Online Live 課程系列,費用只須 $3,000(原價:$6,000),再送你 i-FEVA 2020 FevaWorks 網上視像課程 (1年版),價值 $1,999 及全數課程費用 50% 回贈,即可獲 $1,500 課程費用回贈,可於2021/1/1 - 2021/12/31 報讀本校任何課程

此外,
Online Live 課程系列更額外提供 Live 課程錄影供學員於課程完畢後1個月內無限次重溫。

理論: 0小時
實習: 30小時
示範: 0小時
合共: 30小時
若想更了解以上資訊,歡迎致電 3106 8211 查詢。
課程費用: $6000

課程費用無須申請任何政府基金資助。

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課程內容:

Module 1: Digital Marketing Straegy
1.1 Overview of World and Hong Kong Digital Population
1.2 Change in Consumer Behaviour
1.3 New Customer Journey & Digital Touchpoints
1.4 See-Think-Do-Care Model for Optimizing Digital Channel Mix
1.5 SMART Criteria for Setting Digital Marketing Objectives
1.6 Digital Key Performance Indicators (KPIs)
1.7 Digital Marketing Strategy Framework
Module 2: Keyword Research & Strategy
2.1 Google Algorithm & Search Ranking Factors
2.2 Types of Google Featured Snippets
2.3 Search Intent & Long Tail SEO
2.4 Organic Keyword Research & Analysis
2.5 Keyword List Building & Development
2.6 Use Google Search Console to Track Keyword Ranking
Module 3: SEO Strategy
3.1 On-Page SEO: Web Content Optimization
3.2 Off-Page SEO: Link Building Strategy
3.3 Technical SEO: Optimize for Site Architecture
3.4 Understand Meta Tags & Social Tags
3.5 Utilize XML Sitemap & robots.txt
3.6 Search Engine Optimization Strategy Framework
Module 4: Paid Search Marketing (PPC)
4.1 Understanding Pay-Per-Click Auction & Quality Score
4.2 Utilize Keyword Planner for Paid Keyword Research
4.3 Tips for Writing Effective Search Ad Copy
4.4 Use Ad Extensions for Increasing Click-Through Rate (CTR)
4.5 Optimize for Ad Landing Page
4.6 Ad Conversion Tracking & Reporting
Module 5: Display Advertising
5.1 Understand Display Ad Sizes & Formats
5.2 How to Create Responsive Display Ads
5.2 Optimize for Display Ad Copy
5.3 Targeted Advertising Strategy
5.4 Remarketing on Google Display Network (GDN)
5.5 Display Ad Budgeting & Monitoring
Module 6: Facebook Marketing
6.1 Beat the Facebook Algorithm
6.2 Understand FB Ad Format & Placement
6.3 Tips for Facebook Ad Copywriting
6.4 Facebook Retargeting & Audience Targeting
6.5 Configure Facebook Pixel
6.6 Facebook Analytics: Measure Social Marketing Performance

Module 7: Mobile Marketing

7.1 Understand Responsive Web Design (RWD)
7.2 Mobile SEO: Deliver Mobile-Friendly Content
7.3 Develop Google Accelerated Mobile Pages (AMP)
7.4 Local SEO: Rank Your Local Business
7.5 Optimize for Google My Business (GMB)
7.6 Mobile Advertising Strategy
Module 8: App Marketing
8.1 Mobile App vs Mobile Site: Which One You Should Use
8.2 App Marketing Strategy Framework
8.3 App Store Optimization (ASO): Boost App Downloads
8.4 Optimize for App Landing Page
8.5 Understand Mobile Deep Linking
8.6 KPI Measurement for App Marketing
Module 9: Email Marketing
9.1 Survive the SPAM Filters
9.2 Lead Generation, Lead Capture, & Lead Magnets
9.3 Lead Segmentation: Streamline Email Marketing
9.4 Email List Management & Delivery
9.5 Optimize for Email Body Copy & Design
9.5 Email Marketing & The Laws
Module 10: Web Analytics
10.1 Introduction to Essential Analytics Tool: Google Analytics (GA)
10.2 Digital Marketing Measurement Strategy
10.3 Understanding GA Reports: Audience, Acquisition, Behavior, Conversion
10.4 Campaign Tracking for Email Campaigns
10.5 Event Tracking for Understanding User Behaviors
10.6 Goal Completion & E-commerce Conversions Tracking
10.7 Leverage Segments & Filters for Drill-down Analysis

 

課程時間表:

 
LIVEMASTERDM2011001 
日期 2020/11/18 - 2021/01/27
時間 19:00-22:00 (WED)
合共 30小時
地點 網上 Online
費用 $ 3000